Top 5 Beauty Retail Apps on Android in Austria: Q2 2021 Performance

During the second quarter of 2021, the top beauty retail apps on the Android platform in Austria showcased varied performance trends. Here, we delve into the weekly downloads and active users for the leading apps in this category.

Douglas – Parfüm & Kosmetik experienced a notable fluctuation in weekly downloads, peaking at approximately 1.2K in mid-April before tapering off to around 469 by the end of June. The app's weekly active users saw an initial rise, reaching 4.2K in mid-April, but later decreased to approximately 3.1K by the end of the quarter.

Notino: perfumes and cosmetics maintained a relatively steady download rate, with a peak of 497 downloads in early May. Active users for Notino saw a slight increase in May, peaking at 2.1K, but settled at around 1.6K by the end of June.

Mein dm showed a consistent download pattern, peaking at 349 downloads in early May. The app’s active users also saw a gradual increase, peaking at 2.2K in early May before stabilizing around 1.9K towards the end of the quarter.

GLAMOUR Fashion Trends shoppen had a significant spike in weekly downloads at the start of Q2, with 1.7K downloads in late March, followed by a sharp decline to just 89 downloads by late June. Active users mirrored this trend, peaking at 2.4K in early April before dropping to approximately 202 by the end of June. Revenue for this app was highest in early April at $958 but saw a dramatic decrease to negligible amounts by the end of the quarter.

RITUALS - Cosmetics maintained a stable download rate, peaking at 209 downloads in early May. Active users for RITUALS also showed a steady trend, with minor fluctuations, peaking at 870 in early May and ending the quarter at around 775.

These insights highlight the dynamic nature of user engagement and app performance in the beauty retail sector on the Android platform in Austria. For more detailed insights and data, visit Sensor Tower.